As a so-called ‘Online Influencer’ with over 150,000 followers on Instagram, I help brands expand their online awareness among potential customers. With my engagement rate, sponsored content doesn’t disappear in the Instagram algorithm, but will actually be seen by potential customers.

With my online career starting in Europe and currently progressing rapidly while living in Australia, I’ve had the pleasure of working with renowned fashion and lifestyle brands all around the world. Brands like Asos, Forever 21, Net-A-Porter Group, UGG, L’Oreal Paris, Nobody Denim, Country Road, Seed Heritage, Google, Cotton On Group, Disneyland Paris and several luxury hotels.

Over the years I’ve been featured online at fashion websites such as Vogue.de, Marieclaire.co.uk,
ELLE.es, Womensweardaily.com and Whowhatwear.com. In 2016, when Instagram was about to become the biggest platform in the online fashion business, Grazia UK called me one of the 15 Instagrammers worldwide to follow.

GRAZIA UKFeature Grazia.co.uk

When Instagram became the biggest online platform in 2016, Grazia UK called me one of the 15 Instagrammers worldwide to follow.

COTTON ONValentines Campaign 2018

In 2018 I was one of the influencers in the Valentines Campaign for international renowned brand Cotton On.


I was one of the influencer to join Google at VAMFF 2018 and capture the experience with their latest Google Pixel phone.



Where influencers got more and more popular by posting casual snapshots made by phone, I kept posting quality content shot with a DSLR camera. As a result, I got lots of requests from brands, asking me to create content for their online media. Not for me to post, but for them to use.

It makes sense because user-generated content scores better online than professional photos. Content that is real and inspiring, and that customers can actually relate to.

Working with an influencer costs less than hiring a photographer, a model, a stylist, make-up artist, book a location etc, etc. Plus, being successful on social media myself, I know how to create inspiring content. From street style to clean product photos, from giving me a strict brief to giving me creative freedom, the possibilities are endless.

I’ve produced content for Australian and International brands like Seed Heritage, Magali Pascal, French Connection, By Invite Only, Nobody Denim, Jeans West and Sunny Cords. For Sunny Cords, I actually also manage their Instagram. I’ve also done a big project with leading Dutch jewelry & watch store, Brandfield, for which I created 40 images and 20 videos in 2017.


I’ve worked in marketing for four years, but nowadays I work as a freelancer, producing quality content for brands and for my own social media.

BRANDFIELDContent Project

Spread over two projects in 2017, I’ve produced over 40 images and 20 videos for leading Dutch jewelry & watch store, Brandfield.


Every month French Connection Australia sends me their latest arrivals to photograph. The images are used for online purposes.



Feel free to hit me up with an e-mail if you have questions or want to collaborate: lian@liangalliard.com. Talk soon!